Leigh Ann Schwarzkopf Leigh Ann Schwarzkopf

Fun Retail Halloween Finds

Sometimes a product or visual display seen at retail can surprise and delight in a way that keeps you thinking about it long after your retail reconnaissance is over. Here are a few that caught the eye of The Trend Curve Team during this year’s Halloween season: (Read more…)

 
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Leigh Ann Schwarzkopf Leigh Ann Schwarzkopf

Three Halloween Trends Making a Difference in 2024

Halloween is more popular than ever. According to data from the National Retail Federation and Prosper Insights & Analytics, 72% of consumers plan to celebrate it this year. Importantly, spending on Halloween decorations has grown by 42% from 2019 to 2024, an increase from $2.6 billion to $3.8 billion. This while total spending on the holiday grew by 32% during the same time. (Read more…)

 

Black and gold team up on Target’s striking Halloween end cap

Roger’s Gardens’ velvet pumpkins

Florence Balducci exclusively for Anthropologie

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Leigh Ann Schwarzkopf Leigh Ann Schwarzkopf

InSight Trend Index 2023/24 by HomePage News

The first portfolio in the HomePage News 2023/24 InSight™ Trend Index examines The Great Entertainers: The Artist, The Contemporist, The Naturalist, The Postmodernist, The Traditionalist and The Great Gifter. (read more…)

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Leigh Ann Schwarzkopf Leigh Ann Schwarzkopf

The Antidote for Boring

The Trend Curve has always held that understanding a trend’s provenance is vital to establishing a comfort level with newness. Sometimes home furnishings trends have their roots in art, for example, a major exhibition. In other cases, media plays a role. (read more…)

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Leigh Ann Schwarzkopf Leigh Ann Schwarzkopf

What’s Trending: Japanese + Italian Mashups

In a mid-2021 blog post titled Japandi: On Trend and Growing, we explored how the Japandi aesthetic (a blend of Scandinavian and Japanese design traits) was permeating trends in home décor and dining. That movement is still alive and well, with many new products debuting in 2022. (Read more…)

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Leigh Ann Schwarzkopf Leigh Ann Schwarzkopf

Zeroing in on Gen Z

Is it too soon to think about Gen Z and their furniture buying preferences?

According to a recent Furniture Today Strategic Insights Survey, no. That survey, conducted earlier this year, found that 84% of Gen Z respondents said decorating their home was important to them. In addition, 49% of those consumers polled said they planned to buy an individual piece of furniture within the next 12 months, and 47% planned to buy decorative accessories. (Read more…)

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Leigh Ann Schwarzkopf Leigh Ann Schwarzkopf

Why licensing is critical to the home industry

Licensing is thriving, and home-related businesses might want to take a fresh look at how the business model can help augment or continue to build their portfolios.

Worldwide, licensed merchandise rang up more than $315.5 billion at retail in 2021, according to Licensing International’s 2022 Global Licensing Industry Study, released this week. This total figure is up 7.7 percent from 2019. In the US/Canada region, licensed merchandise rang up $186.3 billion, an increase of 9.7 percent from 2019. (Read more…)

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